Brand brand New loan originator Lion Inspired because of the popularity of electronic banking institutions like Revolut

Brand brand New loan originator Lion Inspired because of the popularity of electronic banking institutions like Revolut

Inspired by the popularity of electronic banks like Revolut and N26 the group of committed specialists has added their savings that are own money to start out Lion Lender.

The core team consist of specialists that have substantial expertise in finance, IT, marketing, company development, information safety and appropriate. These are typically coming from worldwide banking institutions, major neighborhood IT organizations, fin-tech company, and electronic marketplaces. Lion Lender may be the first rung on the ladder to produce an electronic bank in Russia.

Their objective is always to raise the economic literacy of this regional populace. Everyone else needs to have effortless and access that is convenient economic solutions without borders – global, and realize plainly all of the benefits and dangers of financial loans.

The business ended up being created in 2018. Ever since then the group ended up being focusing on IT-system, marketing research, product development, etc., plus in 2019 the entity that is legal procedure company ended up being founded and product product product sales were launched. Presently, the team comes with 28 specialists. The mortgage profile during the brief moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is a uncommon name brand for an organization in Russia. The overwhelming most of the MFIs brand names in Russia are attached to ‘cash’ or ‘money’. The group decided to make use of the approach that is european operating the business enterprise and branding. Furthermore, the scientists unearthed that prospects aren’t responsive to the business name into the loans that are short-term. It’ s most significant to own a beneficial item and exceptional advertising. Lion being a sign of security, self- self- confidence, and obligation, that will be essential whenever using cash.

How it operates?

The process of acquiring new customers is fairly right ahead- the prospective client queries for short-term loans on the internet and sees an advertisement on the internet then extends to Lion Lender’s web site.

Then your customer can decide the mortgage amount as well as the loan term they require. The payment terms are visible right away. In the event that customer will follow the terms, he then or she fills into the form using the private information for assessment and scoring purposes. Lion Lender then makes use of its very own CRM system with outside integrations for operating the scoring model.

The outside databases like ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is essential to come to a decision regarding the application for the loan approval. In the event that loan is authorized, the customer should signal the contract with the signature that is digital after that, the mortgage is awarded in moments into the client’s bank card or account. All the procedures take lower than 20 moments for brand new consumers and also less time for consistent clients.

The advanced IT system having a outside scoring model allows approving loans and then responsible borrowers. Also repeated consumers feel the scoring system once again. The scoring model is peaceful conservative and rejects a lot more than 90% of the latest applications and over 15% of duplicated applications. Lion Lender plans to retain the balance between your high development of their company in addition to loan profile quality as time goes by. But, if the loan defaults, Lion Lender makes use of certified collection agencies to obtain the loan back and minimizes the losings. =


Presently, Lion Lender has clients that are nearly 10K. The goal market is individuals over 30 with household, who knows what they desire cash for, simply how much as well as the length of time. They don’t make an application for the absolute most and for a term that is maximum leads to spending the mortgage straight straight back reliably as well as on time.

The typical client is a household man/woman, 33 yrs . old with typical earnings around EUR 550, additional or maybe more training, smartphone and internet surfers. The retention price has ended 50% now. As time goes on, they’ve been about to raise the customers that are returning to 75%.

The typical earnings associated with the clients is fairly high and because of the plumped for potential audience, the standard price for Lion Lender is leaner compared to the industry average of 15.6%. Moreover, the scoring system is performing its work by maintaining the standard price regarding the borrowers low. The aim is to take care of the standard price during the present degree, as that is a motorist for development within their selected development strategy.

The merchandise

Presently, only one item emerges for investment- the loans that are short-term the wage (under 1 month). The attention price is managed because of the Central Bank of Russia, the mortgage price is restricted as much as 1% per time (up to 365per cent p.a.). This really is on the basis of the competition.

Presently, the group is working constantly to produce the opportunity to provide our customers extra solutions like money-transfer, P2P opportunities, long haul loans with installments and application that is mobile.

The loan that is average brand new clients is just about EUR 140, as well as the typical loan quantity for perform clients is EUR 210. The absolute most loan that is frequent are spending money on bills or even for family members shopping.

Present future and situation

The Russian marketplace is quite competitive in micro-financing services, therefore it is extremely important to possess a business model that is solid. The key rivals would be the solutions which have exactly the same 100% online model as Lion Lender and such young businesses which joined the marketplace recently and currently achieved quite high brand name understanding, as an example, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood legislation could be the primary challenge in Russia. The Central Bank of Russia slice the interest from 1,5percent each day to at least one% per pay recently and issued new legislative initiatives being beneficial to clients but result in the micro-financing company more complex.

As a result of Lion Lender’s aim that is main a digital bank in Russia they concentrate on the neighborhood company, but as soon as its achieved, they usually have long-lasting ambition intends to expand their company abroad.

Let’s welcome the new Loan Originator on Grupeer platform!